COMMERCIAL REPRESENTATION FOR INDEPENDENT CREATOR-LED MEDIA

INDEPENDENT
CREATORS.
MAJOR BRAND
PARTNERSHIPS.

KMAN gives established independent creators the commercial sales operation of a major media company—while they keep their voice, ownership and independence.

FOUNDED BY JONATHAN KOWALSKI FORMER VP OF SALES · BARSTOOL SPORTS FORMER VP OF SALES · WAVE SPORTS + ENTERTAINMENT

THE KMAN POSITION

You built the audience.
We build the revenue operation.

KMAN brings the commercial rigor of a major media network to creators who have already earned attention—but have not yet built an enterprise sales team around it.

You don’t need to join a giant network to sell like one.

WHO KMAN IS BUILT FOR

Established. Independent.
Ready to scale.

We work with a selective group of creators whose content already behaves like a real media property.

01

Dependable programming

Consistent shows, episodes and formats that brands can plan around.

02

Repeat-viewing audiences

Real attention and trust—not follower counts without dependable consumption.

03

Creator-owned IP

A distinct voice, self-owned content and the freedom to build long-term value.

04

Untapped inventory

A valuable audience without the commercial infrastructure it deserves.

THE COMMERCIAL SYSTEM

Not random deals.
A revenue operation.

01

Inventory

Turn programming, platforms and audience behavior into products brands can buy.

02

Positioning

Package and price the channel around its actual commercial value.

03

Sales

Proactively take the right opportunities to major brands and agencies.

04

Execution

Build partnerships that fit the content and deliver what was sold.

05

Growth

Report, renew and expand successful partnerships into durable revenue.

FOR CREATORS

Keep the voice.
Add the sales team.

Stay focused on creating. KMAN handles commercial strategy, outreach, negotiation and partnership growth.

Talk about your channel

FOR BRANDS

Selective access.
Ideas that fit.

Reach trusted creator audiences through partnerships built around how the content actually works—not a generic media plan.

Find the right creator

BUILT FROM EXPERIENCE

Sold by someone who has done this at scale.

KMAN was founded by Jonathan Kowalski, former VP of Sales at Barstool Sports and Wave Sports + Entertainment. His experience spans major commercial partnerships around leading voices in sports and entertainment.

JONATHAN’S PRIOR EXPERIENCE INCLUDES

PMT FORE PLAY THE KELCE BROTHERS CARMELO ANTHONY ANDREW SANTINO

THE STANDARD

Not the biggest roster.
The right commercial partner.

LET’S BUILD THE BUSINESS AROUND THE AUDIENCE

Ready to sell like
a major media company?